Cox & Kings, which celebrates its 260th anniversary in 2018, has introduced a new worldwide escorted touring brochure, produced solely for the trade. Featuring all of the company’s escorted group tours – including 11 new tours for 2018 – the brochure will give agents an easy reference to the Cox & Kings collection. The call to action throughout the brochure is to ‘contact your travel agent’ showing Cox & Kings’ faith in the trade relationships already established.
Escorted touring is certainly a growing area, with trade sales up 20% already in 2017 compared to last year. Greg Thurston, national account manager at Cox & Kings says, “As we continue to expand and strengthen our relationships across the trade, I hope this new brochure will help agents to identify Cox & Kings as one of their preferred escorted touring partners. We strongly believe that the key unique selling points of our small group tours, high-quality accommodation and signature experiences, alongside our 260 years of experience, makes Cox & Kings stand out as one of the best premium escorted tour operators in the UK. This new brochure helps to highlight these USPs and provide agents with a user-friendly and agent-friendly alternative to our regional brochures.”
The brochure also features new Arts & Culture tours (not previously available to the trade) and useful intro pages showcasing regional flight options as well as tours to book by season.
You can order supplies of this brochure from www.trade-gate.co.uk