Cox & Kings, which celebrates its 260th anniversary in 2018, has introduced a new worldwide escorted touring brochure, produced solely for the trade. Featuring all of the company’s escorted group tours – including 11 new tours for 2018 – the brochure will give agents an easy reference to the Cox & Kings collection. The call to action throughout the brochure is to ‘contact your travel agent’ showing Cox & Kings’ faith in the trade relationships already established.
Escorted touring is certainly a growing area, with trade sales up 20% already in 2017 compared to last year. Greg Thurston, national account manager at Cox & Kings says, “As we continue to expand and strengthen our relationships across the trade, I hope this new brochure will help agents to identify Cox & Kings as one of their preferred escorted touring partners. We strongly believe that the key unique selling points of our small group tours, high-quality accommodation and signature experiences, alongside our 260 years of experience, makes Cox & Kings stand out as one of the best premium escorted tour operators in the UK. This new brochure helps to highlight these USPs and provide agents with a user-friendly and agent-friendly alternative to our regional brochures.”
The brochure also features new Arts & Culture tours (not previously available to the trade) and useful intro pages showcasing regional flight options as well as tours to book by season.